As a Senior Marketing Manager inOPEXA: running successful marketing strategies for the acquisition, retention, and growth of the players; realization of data-driven campaigns and partnerships, especially SEO Strategies and backlinking.

I do a weekly promotion for official Facebook and Telegram groups; create quality banners using illustrators and application tools, and manage users that participate in daily promotions. I research and analyze the keywords for paid branding, create event landing pages, and make sure that each page, including blogs, gets indexed. I also perform SEM and SEO analytics management, backlinks building, and blog and social news content development about brands and game lists. The other exclusive events I organize include Prize Pool Leaderboards and Raffle Draws. I also do social media management, which includes system automation and posting displays.

I designed promotional materials such as banners, emails, and landing pages to assist affiliate partners with marketing. In addition to managing the relationships, I negotiated the commissions and structure and ensured all agreements were upheld. The strategies developed and implemented saw a 20% increase in revenue from affiliates within the first quarter. By closely monitoring the performance of the campaigns through Google Analytics, among other affiliate platforms, optimization for better results was done. At the same time, I have done competitor research to make it possible to know the current trends and find some new opportunities in affiliate marketing.